Live like no one’s
watching.

Understand what makes you special. Embrace it.

And then #LiveLikeNoOnesWatching.

watch video

Sonder started as a model agency, from a young entrepreneur’s bedroom in Lisbon, and has now the goal to create a global brand driven by the values of Diversity and Authenticity. Sonder is present in several markets, changing mentalities across the globe and making a positive impact in people’s lives.

At Sonder, we believe that people should be authentic, living life by their own terms. We want to show that our differences are what makes us unique, and they should be ignited, not hidden to fit in. We want to help people understand that we have only one life – one fucking life! – and the time to wake up is now. It’s time to embrace who we are, and to live like no one’s watching!